Electronica, the collapse of prices (3 ° part)

This decline in sales volumes should be accompanied by further price declines. The observers are less optimistic, forecast a further drop in average prices by about 15% this year. GfK forecasts for its part an average selling price to 409 euros, against 432 euros this year. In fact, the price remains the basic tenet that consumers look for when buying a TV. Long before it is raised, or LED in touch! This year, 20% of televisions sold will be equipped with 3D and over one third will be connected.This figure rises to more than half, given that the screen is of more than 80 cm. This is also one of the main trends. Manufacturers are betting on ever larger screen sizes. One feature that has at least the merit of jumping in the eyes of most customers neophytes.

Consumers are increasingly likely to know that after the advent of flat screens, there is no need to be several feet from his TV to watch it.The diagonal of 80 cm that have appeared there still five years, as a large (almost) figure of small television in terms of newcomers, some reaching 150 cm. “The screen size is not going to continue to increase for life eternam provides a distributor. For a simple reason: we can no longer be displayed in many shops” where you could place four TV dealers make more room ..
• The folly of helmets
It ‘a bit’ the exception that proves the rule. The high-end headphone market has never been better. In one year, sales of helmets to over 200 euros more than doubled, reaching nearly 120 thousand units. Far from the average sales price for headphones and earphones, which is 26 euros! Try this healthy, the Taiwanese manufacturer HTC mobile has not hesitated to spend $ 309 million to take control of half of the capital of the famous brand of headphones Dr. Dre. The popularity of these high-end products corresponds to the new mode of music consumption. The big brands have captured the argument. They communicate the importance of a “good sound”, compete imagination to make their products lighter, more qualitative, son … without a helmet, equipped with noise reducers, able to isolate the user from outside and then reduce the listening volume. A strong argument, but medical experts are constantly educate consumers, especially young people, the risk of deafness caused by the use of headphones at high volume.
The strong market performance of the helmet is linked to that of smartphones and MP3 players. While sales of smartphones were expected to stabilize at current levels (just over 12 million units), the accessories should continue to remain dynamic, thanks to the very low level of equipment (less than a dynamic sales incidental to the main unit last year) and demand still connected to the players. Last year, 438,000 of these portable players were sold in France. Who knows what will get this year?!
Source: www.lefigaro.fr
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